Maks Tokarev is a community builder with a passion for crafting vibrant spaces where brands and customers engage in meaningful dialogue. At the heart of his work is a profound understanding of the power of community in shaping brand narratives and fostering customer loyalty. He created the "Loop Legends" Ambassador program, fueling both the paid and organic teams with genuine, eye-catching user-generated content. With a history of rallying communities for cool brands like Huel and Barry's, Maks’ guidance has transformed Loop's subreddit from a quiet corner that had 100 members and less than 400 monthly page views into a bustling customer hub of over 5,000 members and 100,000 unique monthly page views in just one year.