Our distinguished panelists will navigate through key discussion points, unraveling the secrets to maintaining longevity and staying relevant in heritage communities: - Community empowerment: Uncover ways to empower community members to actively participate and contribute to the preservation of heritage brand communities. - Innovative engagement models: Explore innovative strategies and engagement models that breathe new life into traditional practices, fostering a dynamic and evolving community spirit. Join us for an enriching conversation where our speakers share the secrets behind maintaining heritage communities, ensuring their endurance, vibrancy, and lasting relevance.