Erin Byers is an AP Award Winning Journalist and seasoned media professional who is passionate about storytelling and bringing brands to life online. With deep experience from top media companies and agencies, Erin is an expert in creating organic content that uniquely shares the story of a business but socially relates to diverse audiences. As the Social & Community lead at Mars, she concepts, creates, publishes and manages content across some of America's favorite Mars, bitesize brands like - M&M'S, Combos, Ethel M & Altoids. Some of her notable roles include, Social Media Specialist for a project produced by Jesse Collins Ent. Team and live on Meta, Executive News Producer at a local NBC station and Program Manager at an agency that led Samsung's first ever Influencer program across America. Erin's diverse and extensive media & production background has given her the opportunity to support other young women aspiring the same career, as an active mentor for Black Girls In Media.